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The Geelong Copywriting Blog is an arm of Going Concern – Geelong’s premier copywriting company.  Demonstrated here are examples of the many writing styles possible at Going Concern.

The example below was commissioned by Business in Heels, an international event-based networking company for corporate and business women.  The owner wanted a welcoming speech written that was transferrable between Branch Directors.  It’s purpose is to gee up the room while providing some networking tips that would allow the women present to make efficient use of their time at the event.



Good evening everyone and thank-you for coming to this month’s Business in Heels event. My name is ?????? and I’m your host tonight so if you have any questions please tug on my sleeve and I’ll do my best to help.
Now this month we are exceptionally lucky to have ??????????? as our guest speaker. ???????? has a wonderful story to tell/inspirational ideas to share/engaging information to share and I’m sure all here will be able to take something away with them as a result of her words. I can’t wait for that one!
Also, as many of you know we are lucky to be partnered for this event by ?????. No doubt we are all looking forward to hearing more about her business so we can use this knowledge when we are out and about to see if we can help her. Because that’s why we’re here right? To help each other. And how do we do that? Can anyone tell me?
That’s right – we listen for people who are complaining! People who are complaining have a problem and the people in this room are in business to provide solutions to people’s problems. So all you have to do is introduce the problem to the solution and Bingo! You’ve just given someone a very helpful business referral. Who here wouldn’t like to receive one of those? Exactly – that’s part of why we’re all here!
So listen intently to our partners and everyone else you talk to tonight. Listen so you can learn all about their business or career. Then think about the people you know that these wonderful women might be able to assist. Easy right?
You know, some people think networking is a dirty word. They just don’t know how to do it right! They are probably the people who come to events looking for quick wins and putting people off as they hunt around the room searching for people to get the better of with their smarmy and slick methods. Not only does that way not work but it results in them being someone no one wants to talk to. If they only knew networking is simply helping people then they’d be a lot better off. You see, it’s amazing how helping people makes them want to help you right back. It’s human nature! So, if you would like to create a bank of women who feel like helping you in your business or career, what do you have to do? You have to help them first!
So what are you waiting for? Let’s get the bubbles flowing and the heels dancing around the room. Let’s start making some connections, building some relationships and learning about each other’s careers and businesses. Then, let’s start helping each other.
That’s why we’re here!


The Geelong Copywriting Blog is an arm of Going Concern.  To learn how you can convert your site’s visitors into callers, contact Steve on


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