The Geelong Copywriting Blog is an arm of Going Concern – Geelong’s premier copywriting company.  Demonstrated here are examples of the many writing styles possible at Going Concern.

The example below was commissioned by Volkswagen to help sell its Amarok range.

 

 

AMAROK DUAL CAB
Whether you’re a tradie round town or out in the sticks, this workhorse is your best mate. In 2 wheel drive or Volkswagen’s own 4MOTION, this reliable ute will help you get the job done across a variety of terrains. Just stack your tools in the tray and get on with your day.
Inside, plug your favourite music into the audio system, adjust the temperature control and cruise comfortably between jobs. Muddy boots? No worries. At the end of the day, simply sweep the rubberised floor mats and they’re ready for tomorrow’s layer or add a set of flexible rubber floor trays to catch the dirt and shake out later. And leg space? It’s taken care of – this ute has heaps and plenty of pockets and compartments to store all your job folders and paperwork too. And if you need to store something larger inside, the split folding rear seats create an easy no-fuss option. Other features include remote central locking, electrically adjustable heated mirrors and power windows.
Under the hood, you’re in control. Pick either the TDI400 in 2WD with the option of selectable 4MOTION or the permanent 4MOTION of the TDI420. These engines are the perfect combination of the power and economy a tradie needs to keep his costs down while ensuring he can get traction when the going gets tough. Got a load to tow? No worries. The Amarok is capable of towing a braked weight of 3 tons with a total vehicle and trailer combined mass of 5.5 tons. That’s serious power.
Got questions? Call Mary on 0412 472 493 or email her at mynextcar.net.au Ask her about canopies, tub liners and lockable tray covers – the perfect accessories for any hard-working tradie needing a secure toolbox on wheels.