Going Concern’s Geelong Copywriter writes in all styles and for all purposes.  Click on the Services tab to learn more.

Here’s an example of a fun little job from a while ago.  My client asked me to write new lyrics for The Eye of the Tiger by Foreigner.  The new lyrics were to target, in a fun way, a friend of my client’s who was having a party in which this new version would be sung.  The aim was to send up her friend, Sam, who is a fitness instructor…

 

The Eyes of My Clients

Firing up, back on the street,
Had no carbs, got tight pants yeah!
Went the distance, sweatin’ the beat,
Just a chick with her clients to drive!

So many times when I seem so fast,
Clients lose their passion for glory.
They lose their grip on the dreams of their past.
How can I tell if they’re dead or alive?

It’s in the eyes of my clients.
They should eat lite.
Just lose weight – it’s not rocket science!
I say, “I’m not your reviver
So get out of my face.”
That’s when I see fear in the eyes of my clients.

Face to face, out in the heat,
I say, “Hang tough! Stay hungry!”
But they stack the carbs before we take to the streets.
Am I losing my skill to inspire?

It’s in the eyes of my clients.
“No pasta for you!
Don’t eat chocolate! I need some compliance!
I’m not your reviver
So get out of my face.”
That’s when I see shame in the eyes of my clients.

They’re giving up, straight to the shop.
“You’re all fat! You’ll be sorry!”
They can’t go the distance and I’m back on top.
Is that “Piss off, Sam” I see in their eyes?

Yep, it’s in the eyes of my clients.
I’ve learned not to care.
“Piss off then! – Can’t stand your defiance!
I’m not your reviver
So get out of my face.”
But there’s only relief in the eyes of my clients.

The eyes of my clients
The eyes of my clients
The eyes of my clients

 

Going Concern’s Geelong Copywriter – no job too quirky!