Copywriter's pen

Copywriting Services


Geelong Copywriters – Going Concern.

We create the words
that make your phones ring!

Geelong Copywriters – Going Concern

We find the Right Words for
Your Business’s target market


Your business needs to sell products and services.

To achieve this you must connect to your prospects on many levels.

So, we’ll craft your message in a manner that your customers relate to.  Our words will have your business looking professional, trustworthy and capable in your customers’ eyes.  This will help break down their purchasing resistance and get your phones ringing.

Finding the right words for your business’s website or promotional material can be tricky.  Leave it to the word nerds at Going Concern – persuasive sales writing is what we do!

Remember, an effective website isn’t just about your company.  An effective website is more about what your company can do for its customers.

Why?  That’s all they’re interested in.

Please see Copywriting and other Services below for more information.

 Geelong Copywriters – Going Concern.

We create the words
that make your phones ring!

Call Steve to organise an appointment and discuss the right words for your business.

 0459 412 521

Call Steve on 0459 412 521

Geelong-based Going Concern provides many

writing services to businesses

  • Persuasive Copywriting– convincing copy that overcomes purchasing resistance, engages and educates and gets those phones ringing.
  • Prospect Nurturing Systems– businesses must keep a subliminal presence in their prospects’ minds.
  • Ghost Writing– Many entrepreneurs want a book out in their name that demonstrates they are experts in their field but don’t have the time to write it.  I do.
  • Website Personality Development – nobody wants to deal with a robot.
  • Letter Writing – the formal approach is best.
  • Resumes – that get you to the interview.
  • LinkedIn Profiles – that make others want to connect to you.
  • Speech Writing – you gotta hold their attention!
  • Confidence-Building About Me sections – this is where trust begins.
  • Editing – often, less is more.
  • Internal Communications – Got a bit of Us and Them going on in your corporation?  Morale problems? I write newsletters that will sell management’s messages in an entertaining and educational manner and make the workers enjoy reading them.
  • Travel Blogging – it’s about stimulating the senses.

Copywriter tools of the trade

Part of selling your message is about cutting through the noise.
If the copywriting on your webpages sounds like everyone else’s,  your message is getting lost in the noise.

Contact Steve to discuss how he can help sell your message, get you standing out from the crowd and get your phone ringing.

Contact Steve on 0459 412 521 or

Internal Communications

Sometimes it’s better to massage the message…

Many corporations such as supermarkets, department stores and factories have a disconnect between a small management team and a much larger number of workers.  This frustrates management as it can become impossible for them to get their messages through.  The disconnect is often caused by differing educational levels, backgrounds and outlooks.  Management are keen to move their company forward while the workers are thinking of doing just enough to keep their jobs.  Management are busily conceiving new policies to streamline production or improve customer service and workers seem uninterested in learning new methods to do the same old job.


So how does management get their message through?  How can you make employees willingly absorb a message?

The trick is in the delivery.

Inform your people in a manner that engages and inspires by eliminating the corporate speak and management jargon.

Too often, management communicates with their workers in corporate tongue.  It doesn’t work.  In fact, it creates barriers.  These barriers destroy morale and productivity, jeopardise safety and ruin the culture management is trying so hard to nurture.

I write internal newsletters designed to engage workers.  Once engaged, workers will absorb management’s message.  The key to achieving this is to entertain while educating.  These newsletters are not your normal corporately jargoned, grandly worded and boring old communications you might be used to.  They are designed to put readers in the right frame of mind by placing a smile on their faces first.  Once a smile is on their face, their barriers come down.  When the barriers are down they are more susceptible to the messages of management.

All corporations have a need to keep their workforce informed.  By regularly passing on information in a readily digestible and easy-to-read manner management can improve morale, quickly disseminate new policies and increase productivity.  But only if employees  are pre-disposed to absorb the message.

If the above whets your appetite for greater productivity, please read blog post entitled “The Inter-Comms Guy.”  You’ll get a better idea of how a simple message can be sold in an entertaining fashion.

0459 412 521

The Inter-Comms Guy – he’ll cut through the noise

My Clients

Going Concern has assisted many businesses stand out and achieve results.

They include:

  1. Innovabiz
  2. Geelong Bowen Therapy
  3. Passion for Life Coaching
  4. Proctor Accounting
  5. Senia Lawyers
  6. Business in Heels
  7. Corporate Chic
  8. Blinds with an Edge
  9. Netsmart Marketing
  10. Australian Public Service Benefits
  1. Port Botany Authority
  2. Certum Accountants
  3. Centre of Excellence for Hair and Beauty
  4. John Van Beveren
  5. Destiny Pursuit
  6. Aspiron Real Estate
  7. Michael Parker Building
  8. David Novak and Associates
  9. Financial Wave Solutions
  10. Egans
  11. Digitalsmith
  1. Zing Studio
  2. RCT Recruitment Coaching Training
  3. Velocity Solar
  4. Flight Centre
  5. Spits For Hire
  6. Aggie Skridulis
  7. Anna Petterwood
  8. Australian Customised Cleaning
  9. La Perouse
  10. North Geelong Property Services
  11. Hi-Fliers
  1. Powertrix Electricals
  2. Nutrition for Mind and Body
  3. Café Lorae
  4. Nerdman
  5. Local Garden Care
  6. Planwell Financial Group
  7. Braith Bamkin
  8. Compros Australia
  9. Giovanna Capozza


Steve on 0459 412 521

About Me – It’s not about me.

Like all sections of your website, your About Me section is a marketing tool.  Therefore, it shouldn’t be about you at all!

An effective About Me section will link your skills and attributes, your education and experience to the benefits these can provide to your clients. 

In the absence of this link, your About Me section is, well, all about you. 

This provides absolutely no comfort to your website visitors who areactually looking for you to be all about them.

Your customers need to know you are –

  1. Professional,
  2. Trustworthy and
  3. Capable.

Beyond that, they want to know you are not about you.  They want to know that you are about them and can relate to their world.  So, an effective About Me section demonstrates this.

Consider this…

Customers buy the benefits of your products and services.  You see, nobody actually wants a shiny new vacuum cleaner – they just want clean floors!

To be effective, you’re About Me section should describe how the people in your business can clean your customers’ floors.  Metaphorically speaking.

So, About Me?  I’ve been writing long enough to know it’s not about me.  So I’m about selling you.

Please get in touch…

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