Newsletters – Internal and External
Websites – All Businesses
Blogs – Any Subject
Resumes and CVs
Books – Any Subject
Articles – Any Subject
Geelong Copywriters – Going Concern.
We create the words
that make your phones ring!
Geelong Copywriters – Going Concern
We find the Right Words for
Your Business’s Target Market
Your business needs to sell products and services.
To achieve this you must connect to your prospects on many levels.
Going Concern is a thriving referral-based Geelong/Melbourne copywriting business. It’s been built on a slavish adherence to providing superior quality copy and service to every single customer. This gives them the confidence to refer additional contacts our way. Over the years we’ve learned that getting to know each customer as a person enables the individual content they require to help their business cut through the noise. We’d be only too happy to assist you.
Finding the right words for your business’s website or promotional material can be tricky. So leave it to the word nerds at Going Concern – persuasive sales writing is what we do! We’ll draft copy that appeals to the sensitivities of your customers so they feel at ease about contacting you.
Please see Copywriting & Resume Writing Geelong/Melbourne below for more information.
Geelong/Melbourne Copywriters – Going Concern.
We create the words
that make your phones ring!
Call Steve to organise an appointment and discuss the right words for your business.
Geelong Copywriter Going Concern
Provides Writing Services to Businesses
- Persuasive Copywriting– convincing copy that overcomes purchasing resistance, engages and educates and gets those phones ringing.
- Prospect Nurturing Systems– businesses must keep a subliminal presence in their prospects’ minds.
- Ghost Writing– Many entrepreneurs want a book out in their name that demonstrates they are experts in their field but don’t have the time to write it. I do.
- Website Personality Development – nobody wants to deal with a robot.
- Letter Writing – the formal approach is best.
- Resumes – that get you to the interview.
- LinkedIn Profiles – that make others want to connect to you.
- Speech Writing – you gotta hold their attention!
- Confidence-Building About Me sections – this is where trust begins.
- Editing – often, less is more.
- Internal Communications – Got a bit of Us and Them going on in your corporation? Morale problems? I write newsletters that will sell management’s messages in an entertaining and educational manner and make the workers enjoy reading them.
- Travel Blogging – it’s about stimulating the senses.
Part of selling your message is about cutting through the noise.
If the copywriting on your webpages sounds like everyone else’s, your message is getting lost in the noise.
Contact Steve to discuss how he can help sell your message, get you standing out from the crowd and get your phone ringing.
Sometimes it’s better to massage the message…
Many corporations such as supermarkets, department stores and factories have a disconnect between a small management team and a much larger number of workers. This frustrates management as it can become impossible for them to get their messages through. The disconnect is often caused by differing educational levels, backgrounds and outlooks. Management are keen to move their company forward while the workers are thinking of doing just enough to keep their jobs. Management are busily conceiving new policies to streamline production or improve customer service and workers seem uninterested in learning new methods to do the same old job.
So how does management get their message through? How can you make employees willingly absorb a message?
The trick is in the delivery.
Inform your people in a manner that engages and inspires by eliminating the corporate speak and management jargon.
Too often, management communicates with their workers in corporate tongue. It doesn’t work. In fact, it creates barriers. These barriers destroy morale and productivity, jeopardise safety and ruin the culture management is trying so hard to nurture.
I write internal newsletters designed to engage workers. Once engaged, workers will absorb management’s message. The key to achieving this is to entertain while educating. These newsletters are not your normal corporately jargoned, grandly worded and boring old communications you might be used to. They are designed to put readers in the right frame of mind by placing a smile on their faces first. Once a smile is on their face, their barriers come down. When the barriers are down they are more susceptible to the messages of management.
All corporations have a need to keep their workforce informed. By regularly passing on information in a readily digestible and easy-to-read manner management can improve morale, quickly disseminate new policies and increase productivity. But only if employees are predisposed to absorb the message.
If the above whets your appetite for greater productivity, please read blog post entitled “The Inter-Comms Guy.” You’ll get a better idea of how a simple message can be sold in an entertaining fashion.
The Inter-Comms Guy – he’ll cut through the noise
Going Concern has helped many Businesses and Individuals
and Achieve Results.
Consequently, they are very confident to refer more business our way. Thanks Guys!
- Geelong Bowen Therapy
- Passion for Life Coaching
- Proctor Accounting
- Senia Lawyers
- Business in Heels
- Corporate Chic
- Blinds with an Edge
- Netsmart Marketing
- Australian Public Service Benefits
- Matt Hart – Garden Coach
- Lauren Cook
- New Select Homes
- UnKluttered Life
- Port Botany Authority
- Certum Accountants
- Centre of Excellence for Hair and Beauty
- John Van Beveren
- Destiny Pursuit
- Aspiron Real Estate
- Michael Parker Building
- David Novak and Associates
- Financial Wave Solutions
- GoGreen Glazing
- Community Brokers
- Jim’s House Inspections
- Target Wealth
- Zing Studio
- RCT Recruitment Coaching Training
- Velocity Solar
- Flight Centre
- Spits For Hire
- Aggie Skridulis
- Anna Petterwood
- Australian Customised Cleaning
- La Perouse
- North Geelong Property Services
- Health Creation Centre
- Fresh Start Physiotherapy
- Cloud Accounting Fitness Space
- Powertrix Electricals
- Nutrition for Mind and Body
- Café Lorae
- Local Garden Care
- Planwell Financial Group
- Braith Bamkin
- Compros Australia
- Giovanna Capozza
- Taman Baru Bali
- Andrea Hillbrick
- Noble Financial Services
- Surfcoast Tree Removal
- Lidya Colt Real Estate
- Deb Pace Coaching
About Me – It’s not about me.
Like all sections of your website, your About Me section is a marketing tool. Therefore, it shouldn’t be about you at all!
An effective About Me section will link your skills and attributes, your education and experience to the benefits these can provide to your clients.
In the absence of this link, your About Me section is, well, all about you.
This provides absolutely no comfort to your website visitors who are actually looking for you to be all about them.
Your customers need to know you are –
Beyond that, they want to know you are not about you. They want to know that you are about them and can relate to their world. An effective About Me section demonstrates this.
As for me…
I’ve enjoyed a dream run in Geelong and Melbourne over the past few years helping the customers on the list above create the words that sell their businesses. Getting to know each of them personally has helped me find the right words to connect them with their target audiences. Forming these relationships has driven my business significantly as these clients now refer me to new clients enthusiastically.
Thanks People – it’s appreciated!
Please get in touch…